Thank you for your partnership! Below you’ll find logos, graphic templates, and language guidelines to promote Homeward Bound’s mission to prevent and end homelessness in our community. Questions? Contact our Communications Specialist, Joseph Hart, at (828) – 772 – 9144 or joe@homewardboundwnc.org.
Hashtags and Tagging:
Tag us @homewardboundwnc and use #homewardboundwnc #endhomelessness #housingfirst on all social media posts. Be sure to include a link to our donate page!
Logos:
The Compass Point Logo should only be used for content based on Compass Point Village.
Language Guidelines:
Our mission statement: Homeward Bound’s mission is to prevent and end homelessness in Asheville and Buncombe County through permanent housing and support.
Our values:
We believe that housing is a human right, integral to self-worth and dignity.
We believe in the absolute value and worth of every single human being.
We believe that homelessness is a solvable problem.
We believe that all services should be offered with respect and empathy, in the spirit of hope and recovery.
Please use “Homeward Bound” to reference to the nonprofit. We encourage you not to use programs or initiatives to identify our organization. For example:
Improper usage: “I’m volunteering at AHOPE.”
Proper usage: “I’m volunteering at Homeward Bound’s AHOPE Day Center.”
Graphics:
The AHOPE Day Center
Be the KEY
Compass Point Village
Move-in from homelessness
Our measure of success generally is determined by measuring the percentage of clients in our permanent supportive housing programs who remain housed 12 months after placement. Given the many variables that impact chronically homeless clients, and consistent with other studies, we count as “housed” those who have graduated from supportive housing to other housing, those who move to health care facilities, those who have moved out of the area, and can no longer be tracked; those incarcerated, and those who have died. For example, at The Woodfin, of the 37 clients who have been housed over five years, 92% remain housed. Seventeen clients live at The Woodfin now; five have “graduated” to other housing; two have moved to nursing facilities; seven have died, and two have been imprisoned. Only four clients have been evicted.
