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Author: Homeward Bound of WNC

Introducing Homeward Bound of WNC’s new look!

Introducing Homeward Bound of WNC’s new look!

Happy client moving into his new home
Landlord partnership participant

Since 2020, we have expanded significantly to meet the needs of our Asheville community, offering various programs focused on moving folks straight from homelessness into housing, including Rapid Re-Housing, Supportive Services for Veteran Families, and Compass Point Village.
In the midst of this growth, we’ve welcomed a new permanent CEO, Dr. Simon Dwight, who brings a vision and strategy to our organization that has allowed us to retain our strength and stability, while welcoming innovation and challenging systems that have limited our services and impact in the past.

What will remain the same at

Homeward Bound?

Key Chain with Homeward Bound Logo

Our mission and values will remain firm.
We are here to prevent and end homelessness in our community through permanent housing and support.
We believe everyone deserves a HOME.
We believe in the absolute value and worth of every single human.
We believe that all services should be offered with respect and empathy, in the spirit of hope and recovery.
We believe that homelessness is a solvable problem.

Why we’re refreshing the brand

“Our journey has shown us just how resilient we are. In our almost 40-year history, we have grown from a small grassroots organization to an established nonprofit leader in ending homelessness. We want our branding (look and feel) to reflect that expertise and professionalism, while also ushering us into contemporary times and reflecting our current voice. We are poised to be here for our community – strong, stable, and engaged- for the next 40 years and more.”

– Jessie Figueroa
Homeward Bound Resource Development Director


“We know that the work we do is incredibly complex and we hope these changes will bring clearer, more accessible communications that explain our client’s journey from beginning to end.”

– Melissa Duong
Homeward Bound Board President

Homeward Bound Logos old and new

About our new logo

Our new logo is a home with a door that opens inward, signifying a residence rather than a public or commercial building. The open door and pathway are gold to symbolize the light, warmth, and safety of a home, while the blue mountains represent our organization’s roots in Western North Carolina. Our warm primary colors are the building blocks of the new branding, and red structures symbolize refuge and hospitality. 

We’ve introduced versions of the logo that include our roots and regionality—highlighting our pride in being members of the Western North Carolina mountain community. However, it also symbolizes that a home is just the start, and there are still mountains to climb—both for the client towards lasting stability and for our organization in terms of strategic work to end homelessness in WNC.

We plan to pay homage to our history and partners (staff, volunteers, donors) by keeping our key logo to represent our Key Society, who remain the steady pillars supporting our structure and work to end homelessness here in WNC. Thank you for all you’ve done and continue to do.

About our new website

Along with our new branding, we’ve updated our website to better serve our community. You’ll now find more detailed information about our homelessness and housing programs, a timeline that reflects our deep roots in Western North Carolina, and easy-to-access “Get Help” pages designed to connect neighbors quickly with the support they need. 

Thank you for being a part of this new chapter for our organization. 

– Homeward Bound of WNC

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“I’m proud of you”

Transitioning from incarceration to the community is riddled with barriers. A prior conviction can severely limit or cut off a person’s access to employment, civic rights, loans, public benefits, and, of course, housing. In fact, a 2024 study found that 1 in 4 people who were released from North Carolina prisons were released into unsheltered homelessness — not to temporary housing, a shelter, or a treatment program — but right onto the streets[i]. 64-year-old Jenna knows this experience all too well.

Jenna did not have a place to live when she was released from prison. She was estranged from her two sons, and both of her parents had passed away while she was in prison. Thankfully, Jenna was given the opportunity to move to Asheville and live at ABCCM’s Transformation Village, a transitional housing shelter.

Jenna, who is independent and driven, was quickly able to meet her goals once she had shelter. Three days in, she had a job. Three months in, she had a car. Three and a half months later, Jenna found and moved into her own apartment.

Unfortunately, Jenna lost the housing she had worked so hard to find when Hurricane Helene destroyed her apartment. Jenna was now competing to find a new home along with thousands of other people in WNC whose homes were damaged or destroyed. However, Jenna’s prior conviction made it almost impossible. She and her dog, Daisy, lived in a hotel until the cost was too much to maintain. She tried to receive FEMA assistance with no luck. Then, Jenna suffered another major setback: a head-on collision that totaled her car and currently impacts her physical abilities.

“It was just downhill from there,” says Jenna. “I couldn’t take care of us, so we started living outside. That’s a horrible life.”

Nicole, one of Homeward Bound’s Street Outreach Case Managers, saw Jenna with a backpack and her dog, Daisy, and approached her, asking if she was experiencing homelessness. Nicole asked Jenna if she knew about Homeward Bound’s Rapid Rehousing program, which was recently expanded to help rehouse Buncombe County residents who lost their housing due to Helene. For Jenna, this support seemed out of reach because of her conviction.

“I filled out the application with Nicole, and I told her, ‘They’re not going to let me have it because of my past.’ Nicole said, ‘This has nothing to do with that.’ I said, ‘They’re not going to care? I can’t get an apartment, and nobody will rent to me. It was a block everywhere I went. The only way I got the first apartment was through an individual person. I could talk to them. These days everything is through corporations. You can’t explain to people ‘this happened all these years ago.” It’s not personal anymore. I had the money to live somewhere. I just couldn’t get in.”

Homeward Bound believes in the stability of housing, and so she was approved for short-term rental assistance and support through our Rapid Rehousing program.

Today, Jenna and Daisy have lived in their apartment for over four months.

“This program has saved us, and if it wasn’t for Daisy, I don’t know. If I hadn’t had her out there going through all of this, I don’t know what I’d have done. Then along came Nicole and Lindsey [her Housing Case Manager], and they got to us and got us here. I was at the end of my ropes. I just couldn’t do it anymore, living afraid like that. I’m not a lazy person; I am very independent and strong-willed, and I have always done for myself. But this has given me the opportunity to not have to stress over where I’m going to stay, or if I’ll have something to feed Daisy.”

Jenna is still recovering from her car accident, which makes it hard to walk or even lift her head. She works remotely as an accountant and says the pay is “nothing major, but it keeps me to where I can live life and pay my bills.”

“There’s no way I could have done it myself, no matter how many little jobs I had. It’s just hard to get going. And when people won’t give you an opportunity, and you have to go down other avenues, that just makes it harder. I can see why there are a lot of people who go back to prison[ii]…There are not enough programs for women coming out of prison, other than straight into a rehab, when they really just want to live.”

Jenna and I talked about how she spent her recent holidays, which she says were nice. She made a Thanksgiving dinner for her friends and neighbors, and had her first Christmas tree. She’s also reconciling her relationship with her oldest son, who has a family of his own. He sends her photos of her three grandsons, whom she hopes to meet one day. But one thing she holds onto was a conversation they had when she told him about all the things she’s gone through and how far she’s made it, through her own efforts and with housing and support.

“My son told me, right before Christmas — and I never thought I’d hear him ever say these words — he said, ‘I’m proud of you.’ He said, ‘You don’t ask for nothing, you got here doing what you need to do.’ And that was worth it all. That was worth it all.”


[i] The Council of State Governments Justice Center. “Home After Incarceration: A Reentry Housing System Assessment in North Carolina” (2025)

[ii] Council on Criminal Justice. “Recidivism Rates: What You Need to Know” New National Recidivism Report

14th Annual Welcome Home Luncheon

This event has ended! Donate today to help us meet our $200,000 Match!

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Homeward Bound’s 14th Annual Welcome Home Luncheon


“A Home Changes Everything”

At this year’s Welcome Home Luncheon, we were able to lift up the voices of two clients who share their stories of finding new homes with support from Homeward Bound and how it has helped them rebuild their lives. Both Mercy and Jeff now contribute to their community as full-time workers engaged in meaningful work. We encourage you take a moment to hear from them yourselves in the video, A Home Changes Everything.

Mercy and Jeff are not the only people who have found stability and success through Homeward Bound’s housing programs. Last year alone, we prevented homelessness for 151 people, including 78 veterans. We ended homelessness for 102 people, including 50 veterans. To date, we have ended homelessness for more than 2,760 people.

Help Us Meet Our $200,000 Gift Match

Today, we ask for your support to help us to continue to provide homes to people like Mercy and Jeff. You can direct your support to any of our programs, including the AHOPE Day Center, Supportive Services for Veteran Families, Permanent Supportive Housing, and Rapid Rehousing.

Thanks to an anonymous donor, all donations will be matched dollar-to-dollar up to $200,000.

Donate Today

About the Event

At Homeward Bound, we are not committed to managing homelessness—we are committed to ending it. Because when someone has a home, everything changes. At this year’s luncheon, attendees heard powerful stories of neighbors who now have access to opportunities, stability, and joy because they have a place to call home in their own community. Safe, stable, and affordable housing opens doors—to employment, to healing, to family connection, to possibility.

We were honored to welcome our keynote speaker, Jeff Olivet, former Executive Director of the U.S. Interagency Council on Homelessness. A nationally recognized leader in homelessness and public health policy, Jeff brings more than 30 years of experience advancing solutions that connect housing, healthcare, and equity.

Keynote Speaker: Jeff Olivet

From 2022 to 2025, Jeff Olivet was the nation’s top homelessness official, leading the United States Interagency Council on Homelessness (USICH). Prior to federal service, he was CEO of the Center for Social Innovation (now C4 Innovations), a mission-driven small business dedicated to scaling best practices in the fields of housing, public health, behavioral health, and homelessness.

He has been principal investigator on numerous studies funded by the National Institutes of Health and private foundations. Jeff has over three decades of experience as an outreach worker, advocate, researcher, teacher, writer, and inspiring public speaker. He currently serves as Senior Advisor to the Initiative on Health and Homelessness at the Harvard T.H. Chan School of Public Health and a consultant to organizations in the United States and internationally.

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A New Chapter for Homeward Bound of WNC

We are pleased to introduce the future look of Homeward Bound of WNC at this year’s Welcome Home Luncheon. It’s an exciting new chapter for us, and we’re thrilled to share it with our community.

Learn about our rebrand

This event has ended!

You can still donate to support our Homeless Services and Housing Services programs.

Date:
Thursday, April 23, 2026

Time:
12PM – 1PM

Location:
A-B Tech/Mission Conference Center
16 Fernihurst Drive Asheville, NC

2026

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Harmonies for Homes

October 26, 2025 | asheville, NC | The Grey Eagle

Thank You! This Event Has Ended

Thank you to everyone who attended Harmonies for Homes or participated in our online silent auction. We’ll see you at next year’s fall benefit concert!


About This Event

Music lovers and community supporters are invited to mark their calendars for Harmonies for Homes, a special benefit concert taking place on Sunday, October 26, 2025, from 3 PM to 10 PM at The Grey Eagle in Asheville, NC.

All ticket and silent auction proceeds will benefit our work to prevent and end homelessness in our community through permanent housing and support.

Silent Auction

Between sets, don’t miss the silent auction featuring items donated by local businesses and community members, including:

    This silent auction has ended. Thank you!

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    Artist Lineup

    The family-friendly event will take place across both the indoor and outdoor spaces at The Grey Eagle and will feature eight incredible bands:

    Outdoor Stage

    • Dr. Funky Squirrel

      3:00 to 3:30 PM

    • Hype Machine

      4:30 to 5:00 PM

    • After Ours

      6:30 to 7:00 PM

    • King Garbage

      8:00 to 8:30 PM

    Indoor Stage

    • Underhill & Friends Electric

      3:30 to 4:30 PM

    • Rahm Squad

      5:00 to 6:00 PM

    • Las Montañitas

      7:00 to 8 PM

    • Coconut Cake

      8:30 to 10:00 PM

    • Coconut Cake

      Coconut Cake

    • Eleanor & Friends

      Eleanor & Friends

    • King Garbage

      King Garbage

    • Las Montanitas

      Las Montanitas

    • Rahm Squad

      Rahm Squad

    EVENT DETAILS

    Date:
    Sunday, October 26, 2025

    Time:
    3PM -10PM

    Location:
    The Grey Eagle, 185 Clingman Ave, Asheville, NC 28801

    Features:
    Eight live bands, indoor/outdoor venues, silent auction

    Audience:
    Family-friendly, all ages welcome

    Tickets:
    $25 advanced | $30 at the door
    (Free for guests 12 and under)

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    Harmonies for Homes at the Grey Eagle Event Poster

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    7th Annual HomeTrust Bank Open Your Heart to Women and Homelessness Luncheon

    Thank you! This event has ended.

    You can still donate today to help give women experiencing homelessness the chance to grow and find hope. | Homeward Bound EIN Number: 56-1568917.



    The most recent Annual Homelessness Assessment Report to Congress revealed that 771,480 people were experiencing homelessness on a single night in 2024—the highest number recorded since data collection began in 2007. Between 2023 and 2024 alone, the total number grew by over 118,000 due to a worsening housing crisis, rising inflation, stagnating wages among middle- and lower-income households, and the persisting effects of systematic racism and sexism.

    Of this population, 39% are women. Women account for 58% of all families with children and 10% of veterans living in shelters, transitional housing, or on the streets. In many cases, their experiences are often compounded by a disproportionate exposure to gender-based violence and inequality.

    As we step into 2025, we must come together in offering these women the strength and support they deserve. In doing so, we invite you to join us at the 7th Annual HomeTrust Bank Open Your Heart to Women and Homelessness Luncheon on February 14, 2025 from 12:00 PM to 1:00 PM at the Trinity Episcopal Church, 60 Church St, Asheville, NC 28801.

    This year’s theme, A Place to Grow, centers on how the stability of a home acts as the foundation for growth and opportunity to build a better future. A panel of community experts will share their insights, followed by a Q&A to deepen our understanding of the challenges and solutions surrounding women and homelessness. You’ll also hear a first-hand experience from one of our female clients and a few words from our new CEO, Dr. Simon Dwight.

    This year’s panelists include:

    • Lacy Hoyle, Homelessness Program Manager, Buncombe County
    • Kristal Perez, Program Manager, Thrive Asheville
    • Destiny Morrow, Peer Support Specialist, Sunrise Community for Recovery & Wellness
    • Amanda Thomas, CADC, Rapid Rehousing HACA Program Manager, Homeward Bound of WNC
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    Your presence at this event would mean a great deal to us and the women we serve as we continue to work toward preventing and ending homelessness in Buncombe County. Please RSVP at your earliest convenience by clicking the button below.  Thank you for your support. We look forward to seeing you on the 14th!

    EVENT DETAILS

    Date:
    February 14, 2025

    Time:
    12PM – 1PM

    Location:
    Trinity Episcopal Church
    60 Church St, Asheville, NC 28801

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    13th Annual Welcome Home Luncheon

    May 21, 2025 | 12:00 – 1:00 PM | A-B Tech Mission Conference Center
    This event brought together over 200 social justice advocates and dedicated community members to learn about how our community can prevent and end homelessness in Buncombe County.

    Thank You to everyone who participated in Homeward Bound’s 13th Annual Welcome Home Luncheon


    “Creating Community”

    About the Luncheon

    In the last four years alone, Homeward Bound has grown significantly. We launched our Home is Key Capital Campaign, opened Compass Point Village, and expanded our housing and homeless services programming to meet the needs of our community. None of this progress would have been possible without the individuals, initiatives, businesses, and fellow nonprofits who also call WNC home. This year’s luncheon focused on the importance of partnerships in our community, which was highlighted in the short film, Creating Community, and “Solving Homelessness Together, a discussion between homeless strategy leaders.

    “Solving Homelessness Together”

    During “Solving Homelessness Together,” attendees heard from Homeward Bound CEO Simon Dwight; Emily Ball, Homeless Strategy Division Manager with the City of Asheville; and Andrew Yavorski, Program Officer of Human Services at The Leon Levine Foundation.

    The discussion focused on the state of homelessness in Asheville following Hurricane Helene and the collective steps we need to take as a community to address this growing crisis. Solutions included the need for more shelter beds, increased community support, and stronger advocacy for affordable housing in Asheville, which has the highest cost of living in North Carolina.

    • Simon Dwight

      CEO, Homeward Bound of WNC

      Experienced practitioner and researcher, adeptly bridging the worlds of homelessness solutions and academic insights. CEO of Homeward Bound in Asheville, NC. Former Specialist Adviser to the UK government. Harvard, Cambridge, and Middlesex University alum. As a leader, I’ve brought together diverse teams to drive growth, transform organization’s and impact multi-stakeholder systems. I believe we can solve entrenched social challenges through innovation, partnership, and a death grip on hope. My research focuses on two core passions. First, the role of community and relationships in sustainably ending poverty. Second, how organizational culture is formed and how it can be influenced to create success.

    • Emily Ball

      Homeless Strategy Division Manager, City of Asheville

      Emily Ball is the lead staff for the Asheville-Buncombe Continuum of Care, our community’s collaborative planning body to coordinate homelessness response. Her interest in homelessness began as a 12-year-old serving a meal at a Mealsite with her youth group and has continued ever since. She has 18 years of experience in homelessness work, including 16 years in Asheville developing and overseeing homeless and housing programs at Homeward Bound and facilitating community-level work through the establishment of the new Continuum of Care in 2024. She is based at the City of Asheville, managing the Homeless Strategy Division, which fulfills the City’s responsibilities as the designated Lead Agency for the Asheville-Buncombe Continuum of Care.
    • Andrew Yavorski

      Program Officer Human Services, The Leon Levine Foundation

      Andrew Yavorski is a Program Officer at The Leon Levine Foundation. As a Program Officer, Andrew is responsible for evaluating grant proposals, program research and identifying new grant opportunities. He works primarily in the Human Services mission area, which includes issues related to housing and homelessness. Currently, he also serves as the Vice Chair of the Mecklenburg County Continuum of Care Governing Board. A Charlotte native, Andrew earned his Bachelor of Arts in Public Policy & History from the University of North Carolina at Chapel Hill and his Master of Business Administration from the University of Washington.
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    EVENT DETAILS

    Date:
    May 21, 2025

    Time:
    12PM – 1PM

    Location:
    A-B Tech/Mission Conference Center
    16 Fernihurst Drive Asheville, NC

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